ESPORTS
Clients: Formula 1, Eredevisie, Allsvenskan, FIBA, Blast, Red bull, EFG, Rennsport, Riot, EA
Sponsor clients: Red bull, Nike, Omen, Razer, Steelseries, Betway, Epos, maersk
Esports has rapidly grown from a niche pastime to a major global industry, captivating millions of fans and players worldwide. This dynamic sector not only thrives on the excitement of live tournaments and online play but also demands quick and creative design solutions to keep pace with its ever-evolving landscape of short deadlines and high stakes,
2 years at blast:
huge Print, intricate design philosophy, 16 hour broadcasts and a deadline yesterday.
Recipe for fast growth and a great learning curve.
I was partnered with one of the motion designers where I were to create a look that incooperated the look-n-feel of the partners while using the design of BLAST and they were to animate the graphic design.
CONTENT
The main focus of Esports is of course the broadcast. Without it there would not be a product. Just like other sports, it is not only about selling tickets, but selling the many hundred-thousand eyes watching in anticipation from their home.
BLAST was and still is exceptional in their field for their clean design and great story-telling .
At the start of my time in esport I was on site when we were live. Here I would make info graphics at the start and end of the matches. Here a fast hand and good eye was key as there were often less than 15 minutes to correct a template or create a completely new graphic. These live events went on for 3-6 days, and 10-16 hours of work a day.
BROADCAST
Smaller events also had me be head of design for broadcast, as seen here with Red Bull Flick, a 2 versus 2 event hosted in Helsinki in 2021.
An existing design was already made in a teaser video made by Red Bull, but it all had to be revisited when the design were to be made ready for broadcast.
Making a HUD (in-game graphic overlay) is surprisingly devious. The amount of info needed to understand and follow Counter-Strike is huge, but the main focus should always be on the game actions. When BLAST got to do the major (biggest event in Counter-Strike) I got the privilege of making the design for the HUD.
1 year at EFG:
Small teams, big excisting properties, a lot of responsibility and a will to do great things with limited ressources.
Learning to be and take lead and to take action.
Despite some problems surrounding the event of F1 Simracing 2023/2024, it turned out to be a spectable of great racing and a look/feel that was closer to F1 than it had ever been since they were established in 2017.
The project was about expanding on the universe of formula 1, and streamline the design and feel to be more serious, while keeping the youthfulness of Esports (it is a young persons game to be in esports after all.)
Formula 1
For socials and marketing the main focus was all about highlighting the individual driver. Taking aspects of F1s main channel and keeping the design clean was the prime focus.
The KPN eDivisie is the official EA SPORTS FC competition of the Netherlands. Already established with a great design, there was not much to do than to keep maintenance.
I took on the task to update the design of the broadcast to fit their already established design, while keeping KPNs wishes to use the KPN green as the main colour of the broadcast.
EDEVISIE
For Edivisie socials it was all about maintenance and keeping the look and feel already established. By introducing rip and tear to the existing design of a poster, we introduced an urban feel that established the tagline 'BEYOND THE GAME' in a visual way; The players were to become legends if they were to succeed in these games and become heroes in their own right.
ESL R1 is a simracing event hosted by EFG and Rennsport, a ultra-realistic simracing game still in development.
The design of the event was established, but they did not have any socials yet. I was in charge of making that happen.
ESL R1
To commemorate the drivers in spring season 1, 2023 we decided to make cards of the winners of each of the 8 rounds that were driven before the final. The drivers got a printed version in A1 to hang on their walls at homes to remember their hard earned win by. The cards were also shared on socials as soon as they got a win.
